Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention.
For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and measure revenue, time spent on app, etc. As the company notes, you can use these for A/B testing purposes.
“With label cohorts you can test different tactics with two different groups and then measure which performs best,” ...
September 24, 2014