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Featured Article:
MSN, Google Searchers More Likely To Buy
By: Jason Lee Miller
Just in case you were wondering which search engines had users with money in the bank (and I know you were), comScore Networks, Inc. reports that in the month of June, MSN searchers were 48% more likely to buy online than the average Internet user. Googlites were 42% more likely.
The increased likelihood of AOL users to make an online purchase was nearly nonexistent, reporting a 3 percent better chance than the average user. Yahoo users were 31% more likely and AskJeeves users were 17% more likely.
"That's important to the value of the consumer and the fact they have money in their pockets, which is noteworthy," says James Lamberti, vice president of search solutions, at comScore Networks Inc.
Another area interest is how those buyers are spread out demographically. According comScore, men were most likely to search using Google. Google's audience in June was found to be 51.5% male. Yahoo! was 49.7% male, MSN 49%, AOL 48.1%, and AskJeeves was only 46.3% male.
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