We're in touch with the marketplace through local innovations like Craigslist but mostly we get work through the extensive contacts of our San Francisco team. We have 4 people working in San Francisco on getting jobs, organizing them, etc and we've all been working in SF through the first dot-com bubble and now in the "web 2.0" resurgence. So, we commercialize via word of mouth, web, local conferences, local internet gatherings, etc. It would be much more difficult to get work if we were not located in San Francisco and hadn't been working here since the mid-90's.