As a web marketer, we often start working on websites after the initial development stage. It stands to reason, right? You don’t need web marketing until after the website has been built. Until then, there is nothing to market! While this may sound logical, when it comes to building a […]
Facebook pages are popping up as quickly as websites and blogs, in fact I am often seeing organizations push users to their Facebook page due to the built-in social interactivity of Facebook pages. With the majority of our online experiences still starting with search, whether it be on Google, Bing […]
Sitemaps are an easy way for you to inform search engines about which pages should be crawled and indexed for your website. The XML sitemap protocol is supported by Google, Yahoo! and Bing, so it’s important to ensure yours is updated on a regular basis.
Many people are afraid of Google’s seemingly “big brother” approach to the web. Google appears to keep digging their hands further and further into our lives, collecting data and using in ways that some may not trust as being completely benevolent. While I have some concerns about Google’s approach to […]
Back in the late ’90s, just putting up a Web site was a technical feat. Things broke every minute of the day and none of us really knew how to make the site perform, much less do things the way customers expected. I know. I was there. But it’s not […]
Tracking website changes is always advisable for anyone who has an SEO campaign in place. In many cases, SEO changes can get wiped out when a webmaster reverts to an older version of the site, or inadvertently deletes code placed on the website for better rankings.
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include […]
404 errors, dead pages, bad links, whatever you like to call them are a great way to increase your bounce rate, decrease your online revenues and make you look sloppy. This form of conversion suicide can be corrected by monitoring your site well to make sure that you are not […]