Facebook has announced a new App Center service, which will be a “a new place for people to find social apps”. This App Center has been designed to allow more apps to be created successfully on the iOS and Android mobile platforms, as well as desktop- and web-based applications.
The App Center service now allow developers to set a price on their app and those wanting the app will have to pay for it and then run it on their Facebook page. On paid apps, Facebook said, “This is a simple-to-implement payment feature that lets people pay a flat fee to use an app on Facebook.com. If you are interested in the beta program, please sign up to receive more information.”
This time the focus is on monitoring the quality of the apps too. Facebook wants “growth for high-quality apps”. This means developers can benefit from the App Center only if their app meets the quality standards. Facebook will rely on signals, such as user ratings and engagement, to decide whether the app is successful enough to be listed in the App Center. As Facebook says, “To help you monitor user feedback, we are also introducing a new app ratings metric in Insights to report how users rate your app over time. Well-designed apps that people enjoy will be prominently displayed; apps that receive poor user ratings or don’t meet the quality guidelines won’t be listed.”
Another fact worth mentioning is that the App Center is designed to grow mobile apps that use Facebook. Users on iOS, Android or the mobile web can benefit from the apps. Facebook has also directed the developers to create an app detail page. Only after creating this page, will the developer be listed in the App Center. The page will also be the platform for non-users to search for the developer’s app on Facebook.
The App Center is being seen as a way of showing investors that there is a lot of incoming revenue for Facebook. In fact the App Center is considered to contribute as much as 25 percent to the per year growth of Facebook.