Facebook pages are popping up as quickly as websites and blogs, in fact I am often seeing organizations push users to their Facebook page due to the built-in social interactivity of Facebook pages. With the majority of our online experiences still starting with search, whether it be on Google, Bing or Facebook, there are many factors that will help boost a given Facebook page to the top of the results. Below are some of my speculations:
- Total Number of Followers: You can consider this the same as back links, the more ‘votes’ your page receives, the more authority it gains.
- Content Posted: The fresher the content, with regards to wall posts/pictures/comments, the greater likelihood of search spiders continuously crawling the content.
- Relevancy of Content: Does all the content that is posted within the page help improve its overall theme?
- Big Brands: Large organizations will receive a bump just because they are top of mind to users and therefore they receive precedence in search results
- URL: Does your Facebook page’s URL contain relevant keywords related to search queries?
- Number of ‘Shares’: Is the Facebook Page so compelling that people absolutely have to pass it along to their friends?
- Age of Page: This one is pure speculation, but could there be benefits of having an older Facebook Page vs. a brand new one?