By now you all know that SEM is about getting people to visit your website. But how do you get visitors to take a second or third click on your website and explore it further.
I have outlined a few tips to help you in this area. This includes:
- Ensure your keywords match your website content
There is nothing worse than clicking on a website from the SERP’s and finding that the website has nothing to do with what you are looking for. Make sure your website content is relevant to what your searchers are looking for; otherwise you will see them disappear very quickly.
- Does your page load fast enough?
We’ve spoken of the importance of this previously and considering it is now also one of Google’s factors to determine ranking, it might be time to look at it closely. If your webpage takes longer than 10 seconds to load, then it’s highly likely your visitors will become impatient and leave. Remember: there are millions of sites on the internet that they could visit over yours. Rather than wait for your site; they will simply try the next listing in the SERP.
- Location, location, location
It’s no use getting visitors to your site, then expecting them to trawl through your site to find what they are looking for. Put the most popular links and call to action buttons on your site in the ‘best real estate’ of your pages (close to the top and towards the left of the screen).
- Turn off the music and video
I must admit this is my biggest turnoff when visiting a website (and it makes me leave ASAP). Music and videos (or the little customer service representative in the bottom corner of the screen) can be very annoying if set to auto play. If you have an auto play feature set on your website, then I would suggest checking how many visitors leave within the first three seconds of your music or video playing. I think you will be surprised by the results.
So, if your visitors don’t seem to be sticking around on your site, these four tips might just help you solve the problem.